Sustainable consumption is a research area that focuses on promoting environmentally friendly and socially responsible consumer behavior. It involves studying the ways in which individuals and communities can consume goods and services in a manner that minimizes negative impacts on the environment, society, and economy. This research area explores strategies for reducing resource use, waste generation, and carbon emissions, as well as promoting ethical and fair trade practices. Sustainable consumption also considers the role of businesses, governments, and other institutions in promoting more sustainable consumer choices. Overall, the goal of sustainable consumption research is to create a more sustainable and equitable future for all.